HÄFERL
Austrian expression for mug. Usually rather larger cups with handle whose walls extend straight up, the bottom and upper opening thus basically are of equal size.

If you love chocolate and tea and want to experience the two as one, then this tea would be the choice for you. China black is the base of this tea, giving it is dark brown appearance. A tea ideal for every breakfast.

With those characteristics around my head I came up with the slogan "Who is awake? Not just extra sweet, also extra strong. A tea that will stay you awake like an owl". After creating the branding and the packaging, I build up the advertisement around those words and worked out the image with the owl. A simple and clean responsive single page website for information and sale of the new product was the last step.

Back to Top