Personal Brand 1.0
A clean, clear typography, simple shapes, giving consistency to the design, while exudes a minimalist and elegant aesthetic. The design of the symbol was an abstraction that includes my name initials (J and V) and a set of black balloons. I used balloons very much when I started to create my own personal projects years ago, they became something representative of me, like birds do too.
My personal brand was born of passion towards photography and design by offering creative and customized solutions for each client, from small and medium businesses to large multinational corporations. The style of visual communication should help convey seriousness, elegance, minimalism, righteousness and exclusivity. To do this, I tried to created a corporate image that unifies it all through clean, thin and elegant design values.