A new label design for an Austrian red wine. Small and beautiful - this is Austrian wine in international comparison. TRAUBE, a wine deep ruby garnet, ripe plum fruit accompanied with sour cherries, hints of cassis, subtle spices. A wine with a good complexity, juicy red berry fruit, well-integrated tannins, adheres well, cherry reverberation.
The idea of a classic design with a modern approach. Old meets new, in the same way as the product; a traditional wine produced in a traditional way, but with a whole new contemporary concept.
I tried that a small business could visually compete with larger ones although its production is minimal. I use of a simple and direct communication and the slogan "unique, savor a pleasurable experience".