The Chivas Whisky Lab

Chivas developed a whisky tasting and blending experience under the name of “The Chivas Whisky Lab”, allowing guests to have a full experience of the brand: learning about Chivas Regal whisky and having the chance to blend their own whisky. The Chivas Whisky Lab puts the guests’ blending skills to the test, highlighting the incredible amount of skill and experience needed by Chivas Regal’s Master Blender to produce a great whisky. This brand experience was created to be suitable for both on trade professionals and consumers alike. Chivas developed special blending assets, which work alongside an interactive presentation. This is packed with rich media content straight from the Strathisla distillery, the home of Chivas Regal. On top of this, guests were able to take their own blends of whisky home to enjoy and share.

The microsite created for the whiskey brand is focused on transmitting all information about the tastings and blending experiences, as well as their reservation both in private homes and in the places where they will be organized in each city in Spain. To make the microsite look as much as possible in the style of to the official website of Chivas Regal, the brand's own typography and the colors from its style guide were used.

Sector: Alcoholic beverages.

Role: Visual Designer, UI Designer.

Platform: Web.